Athletics Integrity Unit

Brand assets & information.

Brand style guide
A simple brand style guide is available.

Notes on logo file formats
Vector CMYK files are for professional printing and RGB files are for on-screen use, Word files etc.
The Default and Uncoated colour variants refer to paper types. Use Default unless specifically printing on uncoated paper, such as letterhead paper.

www.athleticsintegrity.org

Colors

Light blue (Default)

#00A3E1
RGB 0, 163, 225
CMYK 82, 11, 0, 0
Pantone 2191 C

Light blue (Uncoated)

#00A3E1
RGB 0, 163, 225
CMYK 89, 0, 1, 0
Pantone 2995 U

Dark blue (Default)

#005587
RGB 0, 85, 135
CMYK 100, 45, 0, 45
Pantone 7692 C

Dark blue (Uncoated)

#005587
RGB 0, 85, 135
CMYK 100, 38, 0, 27
Pantone 7692 U

Darker Blue (Default)

#00263E
RGB 0, 38, 62
CMYK 100, 63, 16, 60
Pantone 2965 C

Darker Blue (Uncoated)

#00263E
RGB 0, 38, 62
CMYK 96, 47, 18, 51
Pantone 2965 U

Black

#000000
CMYK 0, 0, 0, 100

White

#FFFFFF
CMYK 0, 0, 0, 0

Light grey

#F6F5F1

Files

Logo

AIU logo, vector CMYK (Default)
AIU logo, vector CMYK (Uncoated)
AIU logo, vector RGB
png
AIU logo, RGB large
AIU logo, vector White
png
AIU logo, RGB White large
png
AIU logo with URL, RGB large
png
AIU logo with social, RGB large
png
AIU icon only, RGB large

Athlete icons

png
Running athlete icon
png
Jumping athlete icon
png
Throwing athlete icon
png
Running athlete icon, blue
png
Jumping athlete icon, blue
png
Throwing athlete icon, blue
png
Running athlete icon, 30% transparency
png
Jumping athlete icon, 30% transparency
png
Throwing athlete icon, 30% transparency
Running athlete icon, vector
Jumping athlete icon, vector
Throwing athlete icon, vector

Animated graphics

gif
AIU animated GIF

Approved photography

jpg
GettyImages 85527294
jpg
GettyImages 85527409
jpg
GettyImages 149868487
jpg
GettyImages 149927831
jpg
GettyImages 472093212
jpg
GettyImages 579364166
jpg
GettyImages 589321058
jpg
GettyImages 592238370
jpg
GettyImages 592245352
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GettyImages 592355712

Examples

AIU website
AIU videos cover screens - see vimeo.com/user64816533
AIU letter
AIU leaflet
AIU pledge cards
AIU Instagram frame
Social media announcement
Animated social media gif
A6 Anti-doping guide cover
Process infographic

Fonts

Proxima Soft

Regular, Italic, Bold    Link

Main brand font for branded communications.

External suppliers must purchase their own licenses. AIU holds licenses for their internal and web use only (details). Adobe Cloud members may be able to access the font that way.

Arial

Regular, Bold

Fall-back font for where it is not possible to use Proxima Soft.