Family Wealth Partners

Brand assets & guidelines on how to use your new branding

Colors


Light Black

#282828
RGB 40, 40, 40
CMYK 71, 65, 64, 68
Pantone 426 C

Navy Blue

#2e454c
RGB 46, 69, 76
CMYK 81, 60, 53, 40
Pantone 432 C

Medium Blue

#286270
RGB 40, 98, 112
CMYK 86, 51, 43, 18
Pantone 2182 C

Aqua Blue

#0a8d9c
RGB 10, 141, 156
CMYK 83, 29, 33, 2
Pantone 2230 C

Light Gray

#e0e0e0
RGB 224, 224, 224
CMYK 11, 8, 9, 0
Pantone 664 C

Files


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Primary Logo
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Primary Logo alt. colors
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Navy & White Brandmark
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Medium Blue & White Brandmark
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Aqua & White Brandmark
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Tone on Tone Navy Brandmark
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Tone on Tone Medium Blue Brandmark
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Tone on Tone Aqua Brandmark
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FWP Brandmark
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Alternate Brandmark 1
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Alternate Brandmark 2
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Alternate Brandmark 3
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Black and White Brandmark
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Gray and White Brandmark
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Crown only black
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Crown only white
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Crown only navy
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Crown only aqua
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Crown only medium blue
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Crown only light gray
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Primary Logo Version 2
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Primary Logo Version 2.1
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FWP alternative brandmark

Fonts


Good Headline Pro Condensed

500/Medium    Link

Primary Logo in all-caps + Website Headings.

Good Headline Pro Wide

300/Light    Link

Paragraphs