Lantern Brand Assets

Lantern helps create a compelling story to simplify your marketing.

www.hellolantern.com

Colors


Lantern Yellow

#ffc907
RGB 255, 201, 7
CMYK 0, 21, 100, 0

Lantern Gray 80% Tint

##5c5c5c
RGB 92, 92, 92
CMYK 0, 0, 0, 64

Lantern Gray

#333333
RGB 51, 51, 51
CMYK 0, 0, 0, 90

Solid Black

#000000
RGB 0, 0, 0
CMYK 0, 0, 0, 100

Accent Orange

#ff6600
RGB 255, 102, 0
CMYK 0, 74, 100, 0

Accent Blue

#4d9adb
RGB 77, 154, 219
CMYK 66, 28, 0, 0

Accent Purple

#755ca8
RGB 117, 92, 168
CMYK 58, 73, 0, 0

Background Orange 20% Tint

#fadcc5
RGB 250, 220, 197

Background Blue 20% Tint

#dbebf8
RGB 219, 235, 248

Background Purple 20% Tint

#d9d4e9
RGB 217, 212, 233

Background Gray 20% Tint

#d6d6d6
RGB 214, 214, 214

Background Gray 5% Tint

#f5f5f5
RGB 244, 244, 244

Files


Social Media

png
Lantern Profile Image
png
Alternate Profile Image

Logo Files

svg
Basic RGB Logo
svg
Reversed RGB Logo
svg
RGB Logo with Marketing Subtext
png
Basic RGB Logo
png
Reversed RGB Logo

Examples


Color Guidelines
Color Distribution
Fonts
Headlines vs. Body Text
Applications
Graphic Style Guidelines
Graphic Style Example
Google Slides Keynote presentation (using Montesserrat)
Screenshot mockups of client work

Fonts


Proxima Nova

Proxima Nova Alt Bold, Light    Link

The Lantern logo was designed with the typeface Proxima Nova. Proxima Nova should be used for both headings (bold weight, in black) and body text, (light weight, in Lantern gray)

When Proxima Nova isn’t available, Montserrat should be used in its place. Montserrat can be downloaded at via Google Fonts