The Ideal Life

Brand assets & information.

theideallife.com

Colors


Ideal Yellow

#FCDE49
RGB 252, 222, 73
CMYK 2, 9, 100, 0
Pantone 109 C

Charcoal

#414042
RGB 65, 64, 66
CMYK 68, 62, 58, 46
Pantone 425 C

Files


Logos

svg
Primary Logo – Full Color
svg
Primary Logo – Reverse (White)
png
Primary Logo – Full Color
png
Primary Logo – Reverse (White)
svg
Secondary Logo – Full Color
svg
Secondary Logo – Reverse (White)
png
Secondary Logo – Full Color
png
Secondary Logo – Reverse (White)
svg
Logomark – Full Color
svg
Logomark – Reverse (White)
png
Logomark – Full Color
png
Logomark – Reverse (White)

Bios

Bio: About the Ideal Life
Bio: About Mark Congdon

Examples


Fonts
Website Header Banner
YouTube Bumper Graphic
Alt. Header Banner
The Deliberate Flow Generator
Creating the Ideal

Fonts


Poppins

Bold, Semibold, Medium, Regular    Link

Poppins is our main font used for headlines, subheads, and body text.

Source Serif Pro

Regular, Italic    Link

Source Serif Pro is our secondary accent font.