Writing and Illustrating for Young Readers
Colors
WIFYR Blue 1
#0367A6
RGB 3, 103, 166
CMYK 98, 38, 0, 35
WIFYR Blue 2
#8BC3D9
RGB 139, 195, 217
CMYK 36, 10, 0, 15
WIFYR Gray
#65656D
RGB 101, 101, 109
CMYK 7, 7, 0, 57
WIFYR Black
#191810
RGB 25, 24, 16
CMYK 0, 4, 36, 90
Accent Lemon
#F2EC4C
RGB 242, 236, 76
CMYK 0, 2, 69, 5
Accent Lime
#B1D936
RGB 177, 217, 54
CMYK 18, 0, 75, 15
Accent Grapefruit
#C63E5F
RGB 198, 62, 95
CMYK 0, 69, 52, 22
Background Blue
#F0F7FA
RGB 240, 247, 250
CMYK 4, 1, 0, 2
Background Gray
#EBEAEB
RGB 235, 234, 235
CMYK 0, 0, 0, 8
Background Grapefruit
#F6E0E5
RGB 246, 224, 229
CMYK 0, 9, 7, 4
Background Lemon
#FDFBD8
RGB 253, 251, 216
CMYK 0, 1, 15, 1
Background Lime
#F2F8DD
RGB 242, 248, 221
CMYK 2, 0, 11, 3
Files
Examples
Garamond
The logos found in Google Drive > Shared with Me > WIFYR Rebrand > WIFYR Logo Files include several variations of the WIFYR logo, a quill poised above an open book. The logo can be adapted for a variety of uses in a variety of colors.
The standard logo, which will be used in the header on the website and in the newsletter, will have a midnight blue spine, quill and name (HEX #01203F), and pale gray pages (HEX #E1E0E1).
Used in social media and elsewhere, the logo can be presented in any variation of the website colors or other colors.
The WIFYR color palette is inspired by three pictures: one of intense, blue grapes, one of a lemon slice splashing in fresh-looking water, and one of a bird with eye-catching, pink plumage.
The colors represent some of the values we hold as writers and writing coaches: sharing stories about characters with intense, authentic emotions; and writing fresh, original prose.
The color palette can be found in Google Drive > Shared with Me > WIFYR Rebrand > WIFYR Website Colors.
