WIFYR

Writing and Illustrating for Young Readers

www.wifyr.com

Colors


WIFYR Blue 1

#0367A6
RGB 3, 103, 166
CMYK 98, 38, 0, 35

WIFYR Blue 2

#8BC3D9
RGB 139, 195, 217
CMYK 36, 10, 0, 15

WIFYR Gray

#65656D
RGB 101, 101, 109
CMYK 7, 7, 0, 57

WIFYR Black

#191810
RGB 25, 24, 16
CMYK 0, 4, 36, 90

Accent Lemon

#F2EC4C
RGB 242, 236, 76
CMYK 0, 2, 69, 5

Accent Lime

#B1D936
RGB 177, 217, 54
CMYK 18, 0, 75, 15

Accent Grapefruit

#C63E5F
RGB 198, 62, 95
CMYK 0, 69, 52, 22

Background Blue

#F0F7FA
RGB 240, 247, 250
CMYK 4, 1, 0, 2

Background Gray

#EBEAEB
RGB 235, 234, 235
CMYK 0, 0, 0, 8

Background Grapefruit

#F6E0E5
RGB 246, 224, 229
CMYK 0, 9, 7, 4

Background Lemon

#FDFBD8
RGB 253, 251, 216
CMYK 0, 1, 15, 1

Background Lime

#F2F8DD
RGB 242, 248, 221
CMYK 2, 0, 11, 3

Files


SVG Logo Files (Editable)

svg
Basic Logo
svg
Inverse
svg
Full White
svg
WIFYR Icon

PNG Logo Files

png
Basic Logo
png
Full White
png
Horizontal

Profile Images

png
Profile Image Light Background
png
Profile Image Dark Background

Examples


Garamond
The logos found in Google Drive > Shared with Me > WIFYR Rebrand > WIFYR Logo Files include several variations of the WIFYR logo, a quill poised above an open book. The logo can be adapted for a variety of uses in a variety of colors.
The standard logo, which will be used in the header on the website and in the newsletter, will have a midnight blue spine, quill and name (HEX #01203F), and pale gray pages (HEX #E1E0E1).
Used in social media and elsewhere, the logo can be presented in any variation of the website colors or other colors.
The WIFYR color palette is inspired by three pictures: one of intense, blue grapes, one of a lemon slice splashing in fresh-looking water, and one of a bird with eye-catching, pink plumage.
The colors represent some of the values we hold as writers and writing coaches: sharing stories about characters with intense, authentic emotions; and writing fresh, original prose.
The color palette can be found in Google Drive > Shared with Me > WIFYR Rebrand > WIFYR Website Colors.
Primary Colors: These pale neutrals will be used as background colors and some artistic elements. Secondary Colors: The midnight blue and sapphire blue will be used as headings and artistic elements. The midnight blue, as noted above, will be the standard color used in the logo. Accent Color: The bright pink will be used for calls to action, such as registration buttons.

Fonts


Garamond

Regular, bold    Link

General usage, including headers, subtitles, and body text.