Dakin’s

Brand assets & information.
 
Dakin's Image Library

getdakins.com

Colors


Dakin's Blue

#284aa0
RGB 40, 74, 160
CMYK 95, 82, 1, 0

Dakin's Light Blue

#2ea3f2
RGB 46, 163, 242
CMYK 67, 25, 0, 0

Dakin’s Orange

#fc7e00
RGB 252, 126, 0
CMYK 0, 62, 100, 0

Dakin's Black

#222323
RGB 34, 35, 35
CMYK 72, 65, 64, 72

Dakin's Gray

#6b6b6b
RGB 107, 107, 107
CMYK 58, 50, 49, 17

Dakin's Light Gray

#bdc1c9
RGB 189, 193, 201
CMYK 26, 19, 15, 0

Dakin's Cool Light Gray

#eaf6fe
RGB 234, 246, 254
CMYK 7, 0, 0, 0

Dakin’s Wound Cleanser Purple

#553390
RGB 85, 51, 144
CMYK 83, 97, 2, 0

Dakin’s Wound Cleanser Pro Green

#258347
RGB 37, 131, 71
CMYK 84, 25, 93, 11

Files


Vector Logo Files

svg
Primary Logo - RGB
svg
Primary Logo - Grayscale
svg
Primary Logo - Black
svg
Primary Logo - White

PNG Logo Files

png
Dakin's Logo

Examples


Wordmark Logo
Brand Colors
Brand Typography - Ideal Type Stack
Image Treatment

Fonts


Inter

SemiBold, Bold, Extra Bold    Link

H1, H2, H3, H4, Buttons

Line-height is 150% of font-size for Headline type

Lato

Regular, Italic, Bold    Link

Paragraph, Quote Paragraph, Attribution

Line-height is 140% of font-size for Paragraph type

Styles


H1

Font: Inter
Weight: ExtraBold
Size: 48
Line height: 72
Colour: #222323
Line-height is 150% of font-size for Headline type

H2

Font: Inter
Weight: ExtraBold
Size: 36
Line height: 54
Colour: #222323
Line-height is 150% of font-size for Headline type

H3

Font: Inter
Weight: Bold
Size: 24
Line height: 36
Colour: #222323
Line-height is 150% of font-size for Headline type

H4

Font: Inter
Weight: ExtraBold
Size: 18
Line height: 27
Colour: #284aa0
Line-height is 150% of font-size for Headline type

Paragraph

Font: Lato
Weight: Regular
Size: 18
Line height: 25.2
Colour: #6b6b6b
Line-height is 140% of font-size for Paragraph type

Inline Anchors

Font: Lato
Weight: Regular
Size: 18
Line height: 25.2
Colour: #284aa0
font-style: underline;

Quote Paragraph

Font: Lato
Weight: Regular
Size: 24
Line height: 33/6
Colour: #6b6b6b
font-style: italic; Line-height is 140% of font-size for Paragraph type

Attribution Span

Font: Lato
Weight: Bold
Size: 18
Line height: 25.2
Colour: #6b6b6b

CTA Button - Blue

Font: Inter
Weight: SemiBold
Size: 18
Line height: 27
Colour: #ffffff
letter-spacing: 1px; Line-height is 150% of font-size for Button type

CTA Button - Orange

Font: Inter
Weight: SemiBold
Size: 18
Line height: 27
Colour: #222323
letter-spacing: 1px; Line-height is 150% of font-size for Button type