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Colors
Dakin's Blue
#284aa0
RGB 40, 74, 160
CMYK 95, 82, 1, 0
Dakin's Light Blue
#2ea3f2
RGB 46, 163, 242
CMYK 67, 25, 0, 0
Dakin’s Orange
#fc7e00
RGB 252, 126, 0
CMYK 0, 62, 100, 0
Dakin's Black
#222323
RGB 34, 35, 35
CMYK 72, 65, 64, 72
Dakin's Gray
#6b6b6b
RGB 107, 107, 107
CMYK 58, 50, 49, 17
Dakin's Light Gray
#bdc1c9
RGB 189, 193, 201
CMYK 26, 19, 15, 0
Dakin's Cool Light Gray
#eaf6fe
RGB 234, 246, 254
CMYK 7, 0, 0, 0
Dakin's Solution Half Strength Red
#c70000
RGB 199, 0, 0
CMYK 15, 100, 100, 6
Dakin’s Wound Cleanser Purple
#553390
RGB 85, 51, 144
CMYK 83, 97, 2, 0
Dakin’s Wound Cleanser Pro Green
#258347
RGB 37, 131, 71
CMYK 84, 25, 93, 11
Files
Visual Identity Brand Standards
Vector Logo Files - For Web
Dakin's - Logo Name - RGB
Dakin's - Logo Name - Grayscale
Dakin's - Logo Name - Black
Dakin's - Logo Name - White
Dakin's – Logo Mark – RGB
Dakin's – Logo Mark – RGB Reversed
Dakin's – Logo Mark – Grayscale
Dakin's – Logo Mark – Grayscale Reversed
Dakin's – Logo Mark – Black
Dakin's – Logo Mark – Black Reversed
Dakin's - Favicon
PNG Logo Files
Dakin's – Logo Name – RGB
Dakin's – Logo Name – Grayscale
Dakin's – Logo Name – Black
Dakin's – Logo Name – White
Dakin's – Logo Mark – RGB
Dakin's – Logo Mark – RGB Reversed
Dakin's – Logo Mark – Grayscale
Dakin's – Logo Mark – Grayscale Reversed
Dakin's – Logo Mark – Black
Dakin's – Logo Mark – Black Reversed
Dakin's Solutions
D_Solution_LogoMark_Black.png
D_Solution_LogoMark_Grayscale.png
D_Solution_LogoMark_REv_Black.png
D_Solution_LogoMark_REv_Grayscale.png
D_Solution_LogoMark_Rev_RGB.png
D_Solution_LogoMark_RGB.png
D_Solution_LogoName_Black.png
D_Solution_LogoName_Grayscale.png
D_Solution_LogoName_RGB.png
D_Solution_LogoName_White.png
Dakin's Strengths
D_Solution_DiDakSol_LogoMark_Black.png
D_Solution_DiDakSol_LogoMark_Grayscale.png
D_Solution_DiDakSol_LogoMark_REv_Black.png
D_Solution_DiDakSol_LogoMark_REv_Grayscale.png
D_Solution_DiDakSol_LogoMark_REv_RGB.png
D_Solution_DiDakSol_LogoMark_RGB.png
D_Solution_DiDakSol_LogoName_Black.png
D_Solution_DiDakSol_LogoName_Grayscale.png
D_Solution_DiDakSol_LogoName_RGB.png
D_Solution_DiDakSol_LogoName_White.png
D_Solution_FullStrength_LogoMark_Black.png
D_Solution_FullStrength_LogoMark_Grayscale.png
D_Solution_FullStrength_LogoMark_Rev_Black.png
D_Solution_FullStrength_LogoMark_Rev_Grayscale.png
D_Solution_FullStrength_LogoMark_Rev_RGB.png
D_Solution_FullStrength_LogoMark_RGB.png
D_Solution_FullStrength_LogoName_Black.png
D_Solution_FullStrength_LogoName_Grayscale.png
D_Solution_FullStrength_LogoName_RGB.png
D_Solution_FullStrength_LogoName_White.png
D_Solution_HalfStrength_LogoMark_Black.png
D_Solution_HalfStrength_LogoMark_Grayscale.png
D_Solution_HalfStrength_LogoMark_Rev_Black.png
D_Solution_HalfStrength_LogoMark_REv_Grayscale.png
D_Solution_HalfStrength_LogoMark_Rev_RGB.png
D_Solution_HalfStrength_LogoMark_RGB.png
D_Solution_HalfStrength_LogoName_Black.png
D_Solution_HalfStrength_LogoName_Grayscale.png
D_Solution_HalfStrength_LogoName_RGB.png
D_Solution_HalfStrength_LogoName_White.png
D_Solution_QuarterStrength_LogoMark_Black.png
D_Solution_QuarterStrength_LogoMark_Grayscale.png
D_Solution_QuarterStrength_LogoMark_REv_Black.png
D_Solution_QuarterStrength_LogoMark_Rev_graysacle.png
D_Solution_QuarterStrength_LogoMark_REv_BRGB.png
D_Solution_QuarterStrength_LogoMark_RGB.png
D_Solution_QuarterStrength_LogoName_Black.png
D_Solution_QuarterStrength_LogoName_Graysacle.png
D_Solution_QuarterStrength_LogoName_RGB.png
D_Solution_QuarterStrength_LogoName_White.png
Dakin's Word
D_LogoMark_Black.png
D_LogoMark_BCMYK.png
D_LogoMark_Grayscale.png
D_LogoMark_Rev_Black.png
D_LogoMark_Rev_CMYK.png
D_LogoMark_Rev_Grayscale.png
D_LogoMark_Rev_BRGB.png
D_LogoMark_RGB.png
D_LogoName_Black.png
D_LogoName_CMYK.png
D_LogoName_Grayscale.png
D_LogoName_RGB.png
D_LogoName_White.png
Dakin's Wound Cleanser
D_WoundCleanser_LogoMark_Black.png
D_WoundCleanser_LogoMark_Grayscale.png
D_WoundCleanser_LogoMark_Rev_Black.png
D_WoundCleanser_LogoMark_Rev_GRaysacle.png
D_WoundCleanser_LogoMark_Rev_RGB.png
D_WoundCleanser_LogoMark_RGB.png
D_WoundCleanser_LogoName_Black.png
D_WoundCleanser_LogoName_Grayscale.png
D_WoundCleanser_LogoName_RGB.png
D_WoundCleanser_LogoName_White.png
Dakin's Wound Cleanser Pro
D_WoundCleanser_Pro_LogoMark_Black.png
D_WoundCleanser_Pro_LogoMark_Grayscale.png
D_WoundCleanser_Pro_LogoMark_Rev_Black.png
D_WoundCleanser_Pro_LogoMark_Rev_Grayscale.png
D_WoundCleanser_Pro_LogoMark_Rev_RGB.png
D_WoundCleanser_Pro_LogoMark_RGB.png
D_WoundCleanser_Pro_LogoName_Black.png
D_WoundCleanser_Pro_LogoName_Grayscale.png
D_WoundCleanser_Pro_LogoName_RGB.png
D_WoundCleanser_Pro_LogoName_White.png
Ads: JWOC
Banner Ad
Leaderboard Ad
Examples
Wordmark Logo
Brand Colors
Brand Typography - Ideal Type Stack
Image Treatment
Fonts
Styles
H1
Font: Inter
Weight: ExtraBold
Size: 48
Line height: 72
Colour: #222323
Line-height is 150% of font-size for Headline type
H2
Font: Inter
Weight: ExtraBold
Size: 36
Line height: 54
Colour: #222323
Line-height is 150% of font-size for Headline type
H3
Font: Inter
Weight: Bold
Size: 24
Line height: 36
Colour: #222323
Line-height is 150% of font-size for Headline type
H4
Font: Inter
Weight: ExtraBold
Size: 18
Line height: 27
Colour: #284aa0
Line-height is 150% of font-size for Headline type
Paragraph
Font: Lato
Weight: Regular
Size: 18
Line height: 25.2
Colour: #6b6b6b
Line-height is 140% of font-size for Paragraph type
Inline Anchors
Font: Lato
Weight: Regular
Size: 18
Line height: 25.2
Colour: #284aa0
font-style: underline;
Quote Paragraph
Font: Lato
Weight: Regular
Size: 24
Line height: 33/6
Colour: #6b6b6b
font-style: italic; Line-height is 140% of font-size for Paragraph type
Attribution Span
Font: Lato
Weight: Bold
Size: 18
Line height: 25.2
Colour: #6b6b6b
CTA Button - Blue
Font: Inter
Weight: SemiBold
Size: 18
Line height: 27
Colour: #ffffff
letter-spacing: 1px; Line-height is 150% of font-size for Button type
CTA Button - Orange
Font: Inter
Weight: SemiBold
Size: 18
Line height: 27
Colour: #222323
letter-spacing: 1px; Line-height is 150% of font-size for Button type